PRIVACY POLICY
PRIVACY POLICY
Wild World Parties Ltd
Last updated: 9 October 2026
1. Introduction
Wild World Parties Ltd respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and protect personal information when you visit our website, enquire about our services, book a party, purchase products or services, or contact us.
We process personal information in accordance with applicable data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Please read this policy carefully to understand how we handle your information and what rights you have.
2. Who We Are
Wild World Parties Ltd
60 Skegoneill Avenue
Belfast
BT15 3JP
Northern Ireland
Email: info@wildworldparties.com
Telephone: 07783 538894
For the purposes of applicable data protection legislation, Wild World Parties Ltd is responsible for determining how and why personal information is processed through our business.
If you have questions about this Privacy Policy or how we handle your personal information, please contact us using the details above.
3. Personal Information We Collect
The information we collect depends on how you interact with our website and services.
Information you provide directly
When you contact us, make a booking or purchase a product or service, we may collect:
- Your name.
- Email address.
- Telephone number.
- Booking details, including the selected service, date and time.
- Information about your party, including the child’s name and age where requested for booking purposes.
- Catering selections, food preferences and other booking instructions you choose to provide.
- Messages, enquiries, feedback or complaints you send to us.
- Information required to process and manage your booking or purchase.
Please avoid providing unnecessary personal or sensitive information through our contact forms or booking system.
Payment information
Payments may be processed through third-party payment providers, including PayPal and WooPayments, depending on the payment options available at checkout.
These providers may collect and process payment information in accordance with their own privacy policies and terms.
We receive information necessary to manage your transaction, such as payment status, transaction references and order details.
We do not intend to collect or store complete payment card details directly through our website where these are handled by the relevant payment provider.
Information collected automatically
When you visit our website, certain technical information may be collected automatically. Depending on the services and settings in use, this may include:
- IP address.
- Browser and device information.
- Operating system.
- Pages visited and links followed.
- Approximate geographical location.
- Date, time and duration of visits.
- Website usage and interaction data.
This information may be collected through server logs, cookies and similar technologies, subject to applicable consent requirements.
4. How We Use Your Information
We use personal information where necessary to operate our business and provide our services.
This may include:
- Managing party bookings and appointments.
- Processing orders and payments.
- Communicating booking confirmations, reminders and relevant updates.
- Responding to enquiries and customer support requests.
- Managing catering selections and party arrangements.
- Providing information about changes to bookings or services.
- Maintaining business, financial and transaction records.
- Managing website functionality, security and performance.
- Understanding how visitors use our website.
- Meeting legal, regulatory, tax and accounting obligations.
- Protecting our business, customers, staff and property where necessary.
We will only use personal information where we have an appropriate lawful basis for doing so.
5. Our Lawful Bases for Processing
Under applicable data protection legislation, we must have a lawful basis for processing personal information.
Depending on the circumstances, we may rely on the following bases.
Contract: Processing information necessary to manage a booking, fulfil an order or provide a service you have requested.
Legal obligation: Processing information required to meet legal, tax, accounting or regulatory requirements.
Legitimate interests: Processing information where necessary for our legitimate business interests, provided those interests do not override your rights and freedoms. This may include managing customer enquiries, maintaining website security and improving our services.
Consent: Processing information where you have given consent, for example where consent is required for non-essential cookies or certain marketing communications.
Where processing is based on consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.
6. Children’s Information
Wild World Parties provides services for children’s parties. As a result, some booking information may relate to children.
For example, we may collect a child’s name and age when this information is needed to manage a party booking.
We ask parents, guardians or other adults making bookings to provide only information necessary for the booking and the safe organisation of the event.
We do not knowingly collect children’s personal information for unrelated purposes or use it to send direct marketing to children.
If you believe that a child has provided personal information to us unnecessarily, please contact us so we can review the matter.
7. Sharing Information with Third Parties
We do not sell your personal information.
We may share information with trusted third parties where necessary to operate our business, provide our services or meet legal obligations.
These may include:
- Website hosting and technical service providers.
- Our online booking system provider.
- WooCommerce and related e-commerce services.
- Payment providers, including PayPal and WooPayments.
- Email and communication service providers.
- Website analytics and cookie-consent providers.
- Professional advisers, accountants and legal advisers.
- Public authorities where disclosure is required by law.
These providers may process information on our behalf or act as independent controllers, depending on the service they provide.
Where required, we take appropriate steps to ensure personal information is handled securely and in accordance with applicable data protection requirements.
Food suppliers
Food orders are arranged for the relevant party time.
We do not share customers’ names, contact details or other personal booking information with our food supplier.Food orders are arranged and delivered without providing the supplier with customers’ personal details.
Other disclosures
We may disclose personal information where necessary to comply with the law, respond to lawful requests from public authorities, protect our legal rights, or address fraud, security or safety concerns.
8. Google Analytics and Website Analytics
We use Google Analytics to understand how visitors use our website and to help us improve its performance and user experience.
Depending on our configuration and your consent preferences, Google Analytics may collect information such as:
- Pages visited.
- Interactions with website content.
- Time spent on pages.
- Browser and device information.
- Approximate geographical information.
- Information about how visitors arrive at and navigate through our website.
This information helps us understand which parts of the website are useful and where improvements may be needed.
Google processes analytics information in accordance with its applicable terms and privacy policy.
Where consent is legally required, analytics cookies and associated tracking technologies will not be activated before the relevant consent has been obtained.
You can find more information about Google’s privacy practices here:
You can manage your cookie preferences through the cookie settings available on our website.
9. Cookies and Similar Technologies
Our website uses cookies and may use similar technologies to support website functionality, security, analytics and user preferences.
Cookies are small text files stored on your device when you visit a website.
Depending on their purpose, cookies may be used to:
- Enable essential website functionality.
- Support online bookings and shopping-cart functionality.
- Remember certain preferences.
- Help protect the website against malicious activity.
- Analyse website traffic and visitor behaviour, where permitted.
- Support other services integrated into the website.
Some cookies are necessary for the website to operate. Others, such as certain analytics cookies, may require your consent before they can be used.
We use CookieYes to help manage cookie consent and preferences.
You can accept or reject non-essential cookies through the cookie-consent interface where available. You may also manage cookies through your browser settings, although disabling certain cookies may affect website functionality.
For more information, please consult our cookie settings on the website.
10. Marketing Communications
We may use email to communicate with you about bookings, orders, enquiries and services you have requested.
Where permitted by law, we may also send marketing communications about our services, offers or events if you have provided the necessary consent or another lawful basis applies.
You can unsubscribe from marketing emails using the unsubscribe link included in those messages, where available, or by contacting us directly.
Unsubscribing from marketing communications will not prevent us from sending essential messages relating to an existing booking, order or transaction.
We do not knowingly send direct marketing communications to children.
11. Contact Forms and Enquiries
If you contact us through our website, we collect the information you provide so that we can respond to your enquiry.
This may include your name, email address, telephone number, subject and message.
We use this information to respond to your request, provide customer support and maintain records where reasonably necessary.
Please do not include sensitive personal information in contact forms unless it is necessary and you have an appropriate reason to provide it.
12. Data Security
We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
These measures may include:
- Access controls for website administration.
- Security updates and maintenance.
- Secure connections where supported.
- Appropriate access restrictions for staff and service providers.
- Use of established booking, e-commerce and payment services.
- Measures to protect website systems and customer records.
No method of transmitting or storing information electronically can be guaranteed to be completely secure.
We will handle personal information in accordance with applicable legal requirements if a personal data breach occurs.
13. How Long We Keep Your Information
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.
Retention periods depend on the type of information and why it is held.
For example:
- Booking records: Retained for as long as necessary to manage bookings, handle queries or disputes, and meet applicable legal obligations.
- Financial and transaction records: Retained for the periods required by applicable tax, accounting and other legal requirements.
- Customer enquiries: Retained for as long as necessary to respond and maintain any relevant follow-up records.
- Marketing information: Retained until you withdraw consent or unsubscribe, or until the information is no longer required, as applicable.
- Website analytics information: Retained according to the relevant analytics configuration and retention settings.
When personal information is no longer required, we take reasonable steps to delete it securely or anonymise it, unless we are legally required or permitted to retain it for longer.
14. International Transfers
Some of the third-party services used by our website may process or store personal information outside the United Kingdom.
Where personal information is transferred internationally, we take steps to ensure that the transfer complies with applicable data protection legislation.
Depending on the circumstances, this may involve transferring information to a country recognised as providing an adequate level of protection or using appropriate legal safeguards.
For information about how a particular provider handles international transfers, please consult that provider’s privacy documentation.
15. Your Data Protection Rights
Under applicable data protection legislation, you may have the right to:
- Access: Request a copy of the personal information we hold about you.
- Rectification: Ask us to correct inaccurate or incomplete information.
- Erasure: Request deletion of your personal information in certain circumstances.
- Restriction: Ask us to restrict how we process your information in certain circumstances.
- Objection: Object to certain types of processing, including processing based on legitimate interests.
- Data portability: Request certain information in a commonly used electronic format where the legal conditions apply.
- Withdraw consent: Withdraw consent where processing is based on consent.
- Complain: Raise concerns with the relevant data protection authority.
These rights are subject to legal conditions and exceptions. For example, we may need to retain certain booking or transaction records to comply with legal obligations.
To exercise your rights, contact us at:
We may need to verify your identity before responding to a request.
You also have the right to complain to the UK’s Information Commissioner’s Office (ICO):
16. Third-Party Websites and Services
Our website may contain links to external websites or services operated by third parties.
These may include payment providers, partner businesses and other external services.
We are not responsible for the privacy practices or content of websites that we do not operate.
If you follow an external link, we recommend reading the relevant website’s privacy policy before providing personal information.
17. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, website, services, technology or legal obligations.
When we make changes, we will update the date shown at the top of this policy.
We encourage you to review this page periodically to remain informed about how we handle personal information.
18. Contact Us
If you have questions about this Privacy Policy, how we use personal information or how to exercise your data protection rights, please contact us.
Wild World Parties Ltd
60 Skegoneill Avenue
Belfast
BT15 3JP
Northern Ireland
Email: info@wildworldparties.com
Telephone: 07783 538894